Global consumer preferences can be influenced through music, films, literature, yoga and sports because they create interest and a sense of familiarity that can help our businesses to access foreign markets, suggests T N C Rajagopalan.
Having succeeded Mahendra Singh Dhoni as India's Test captain, "King Kohli" overhauled India's approach to turn the team into a ruthless juggernaut that did not rely anymore on designer dustbowls to win Test matches.
Aditi Ashok did not come anywhere close to a medal as she did three years back in Tokyo, but the 26-year-old displayed her best game on the final day of the Olympics women's golf competition, firing seven birdies to finish tied-29th in Paris on Saturday.
Women's HIL will provide financial stability to junior players and attract youth to hockey: Savita Punia
'Our conversations were usually brief and limited to 'Apna 100 per cent dena hai (we have to give our 100 per cent)'. Apart from that, we enjoyed some banter. Sometimes I would make fun of her, sometimes she would of me.'
Gopichand, who is often credited with creating a pipeline of top badminton players by identifying them at a young age, described the move by the games' organisers' as appalling.
The Sports Authority of India has already drawn up the Standard Operating Procedure regarding resuming sporting activities.
India eye Paris revenge against Germany in Test series as international hockey returns to Delhi
Neeraj has emerged as a truly a world class athlete and a bright prospect for Indian athletic's elusive medal in athletics.
IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to touch a staggering USD 50 billion over the next two decades, provided it keeps innovating and improvising with fans' interests in mind.
BCCI has sent a 23-point agenda to all affiliated units 21 days prior to the holding of the AGM.
Neeraj Chopra not to try anything new during competition worked wonders for Sumit Antil who heeded to the superstar javelin thrower's advice to win back-to-back gold
The former South Africa captain said the inclusion of cricket in the Olympic Games is a big push to attract more countries to the game and it is a big chance for cricket to challenge football in terms of global sports.
Coaching crisis, heartbreaks and Olympic setbacks mark a disastrous year for Indian boxing
Men's skeet, where competitors use shotguns to break clay targets flung into the air, has become much more competitive over the last decade, and it was "getting harder and harder to win", Hancock observed.
India won 19 medals (5 gold, 8 silver and 6 bronze) in Tokyo Paralympics for a 24th place in the tally and Jhajharia predicted that the country will win more than 25 medals in Paris and finish in top-20 in the tally.
Talking about the ICC T20 World Cup in the West Indies/US this year and inclusion in 2028 Los Angeles Olympics, he said that the T20 World Cup in New York will be driven by expats.
The American, a two-time Olympic bronze medallist and a four-time world champion on the balance beam, finished a disappointing fifth with 13.100.
Brisbane had been the preferred host, chosen in February, and the board's proposal now goes to the IOC session before the Tokyo Olympics
In a year marred by disappointments, shooter Akhil Sheoran redeemed himself by winning the men's 50m rifle 3-positions bronze medal even as the other Indian participants failed to make a mark in the ISSF World Cup Final in New Delhi on Wednesday.
T20 WC will spread awareness on cricket, LA Olympics more likely to attract local Americans
Brand IPL has become stronger than ever and doesn't see any threat from the growing number of T20 leagues globally, its chairman Arun Dhumal said on Saturday as he steered clear of the speculation swirling around a tournament backed by Saudi Arabia.
'Cricket as a pathway in the US was not something people thought about 10 years ago, even like five years ago.' 'But now that there is a pathway you can see.'
A total of 11 countries are boycotting the championships due to the inclusion of Russian and Belarusian boxers.
'The IOC was not consulted about the OCA decision with regard to the Asian Winter Games and was not involved in the decision-making process.'
Making a comeback from surgery at 37 years of age in a physically demanding sport like squash is tough to say the least but recent Padma Shri awardee Joshna Chinappa is determined to get back on the PSA Tour at the earliest.
PM Modi, Sports Minister Mandaviya lead tributes to Olympian Dhyan Chand on Thursday, August 29, his birth anniversary.
Organisers said they would explore partnering in areas including the exchange of personnel and information and language services, and actively promote each other's Games and work closely on the flag hand-over ceremonies.
Brisbane becomes the third Australian city to get the Games after Melbourne in 1956 and Sydney in 2000.
Paris Paralympics Pranav Soorma and his father Sanjeev have quite a few things in common, the most striking being their looks -- well-groomed beards complimented by their ponytail hairstyle.
Chanu ended India's over two-decade-long wait for a weightlifting medal at the Olympics.
'The Biden administration will not send any diplomatic or official representation to the Beijing 2022 Winter Olympics and Paralympic Games given the PRC's ongoing genocide and crimes against humanity in Xinjiang and other human rights abuses.'
Linthoi scripted history by defeating Brazilian Bianca Reis in the women's 57kg category event final on Friday.
In an attempt to prevent a diplomatic dispute, Sheikh Ahmad said on Tuesday he was looking to avoid a vote by persuading one city to hold the 2030 Games while the other staged the following edition in 2034.
After a year's delay due to COVID-19, the 19th Asian Games officially opens in Hangzhou on Saturday with hosts China eager to lift a country mired in economic gloom.
Poland, Britain against allowing Russian, Belarusian athletes at Paris Games
IOC hate the idea of a boycott of the biggest money-spinner in world sport.
Nikhat emerges as India's biggest star in a year filled with historic performances
The 42-day break would give Kohli the time to introspect, and rejuvenate his cluttered mind.
The T20 World Cup is slated to be held in India in October-November 2021.
